Daake is a design company that specializes in brand strategy and design. During my time as their Brand Strategist, I (Jesse) captured hundreds of photos for their social media accounts, email campaigns, and website.
Because Daake is a B2B organization, the approach on social media was indirect. Where a B2C organization could highlight the product, a B2B organization such as Daake should highlight the depth of process.
The objective was to highlight the differentiators of the brand.
One main differentiator was the level of strategy and thinking that existed among the everyday design aspects of the organization.
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